Trade Identity
/Practice Areas/Trade Identity

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What’s In a Name

You’ve worked hard and invested much to establish a business identity with the name, logo, label, and the “look and feel” that sets you apart from the competition.  Also, when leveraging intellectual capital or trade secrets through licensing, complete control is critical.

Gaw Van Male helps businesses protect their intellectual property, from ideas to registration.  It’s the only firm in Napa and Solano Counties with an active securities practice, including consent to use brands, names, processes, formula, and other proprietary assets.

GVM offers the services of a Registered Attorney, U.S. Patent & Trademark Office, who is one of an elite few in the North Bay.  This means direct and experienced access when registering a trademark, trade name, or trade dress, and when lodging or responding to a challenge.  In addition to small and large businesses, those served include many of Napa Valley’s leading family owned wineries and vineyards.

With active practices also in Advocacy, Business Enterprise, Wealth Preservation, and Wine Law, GVM takes a comprehensive multidisciplinary approach to the opportunities and challenges facing its clients.

Proficiencies

Branding & identity
Packaging & labeling
Concept evaluation
Trademarks
Trade secrets
Trade dress
Registration
Protection & challenges
Licensing

Attorneys

• Katja Loeffelholz*
• Wyman G. Smith
• S. Scott Reynolds
• Hilary J. De Puy

practice areas

• Advocacy
• Business Enterprise
• Elder Law
• Exit Planning
• Human Resource Law
• Real Estate
• Tax
• Trade Identity
• Wealth Preservation
• Wine Law


...*Registered Attorney, U.S.
...Patent & Trademark Office