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1979
Rudy Gomez Photostats 02/16/1979 - 10/26/1979
FILE: http://www.garsondesign.com/photos/1979/1979rpg.htm
Rudy Gomez Photostats 02/16/1979 - 10/26/1979
FILE: http://www.garsondesign.com/photos/1979/1979rpg.htm
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Rudy Gomez Photostats (RGP)
02/16/1979 - 10/26/1979
901 Battery St., San Francisco
1979
Rudy Gomez Photostats (RGP) Staff Larger version
Left to right:
• Ralph Romero - large horiz camera (from Pittsburg - lives in Sacramento)
• Shelly Gefter - cameras, rubdowns, deliveries, p/u's
(lives in Miami)
• Rudy Gomez Owner
(lives ?)
• Steve Rubin - rubdowns (lives ?)
• Steve Garson - cameras, deliveries, p/u's (lives in Fairfield, CA)
• Robert Takihara(sp?) - large horiz camera (lives ?)
Group photo taken on the flatbed of a photostat camera using continuous tone paper. Supplied by Shelly Gefter 02/05/2006
I was fresh out of the service (Army - Helicopter Armaments and Airframe Repair and eventually Battalion Illustrator).
I worked in a photo darkroom and turned into a mushroom - they would slip jobs under the door for me to work on. Agfa Geavert (sp?) Repromaster 8600? vertical camera. I started out at $3.80/hr and worked about 25 to 30 hours a week while going to school at the Academy of Art full time - took evening classes.
I learned a ton at RGP, met a lot of great people - it was my scary exciting intro to the big city. When a delivery was needed I would jump on the sturdy RGP bike with a basket in the front and ride tghe stats over to the client. That way I met a lot of local designers - I soon realized I was in the middle of design / agency heaven!
I tended to be a perfectionist - too much so for the owner Rudy. I could see the writing on the wall - I wasn't going to last much longer. So I started keeping my ear to the ground for any openings. One of the places I delivered work to was Rick Golan, the art director at Bernard Hodes Advertising. I would talk with him trying not to be too much of a pest. One day he asked me if I knew anyone needing work as a production artist - entry level. My hand shot up - ME! I started the next Monday. Wow - a close one. It was a bit of sweet revenge to now be the client of my old employer. And I knew the inards of the RGP - which camera had a scratch on the coy board, etc. so they had to do it right!
1979 Christmas at Rudy Gomez Photostats. I had left to BHA. Shelly and Lynn created this "rub-down" card. It tended to "rub-off" also ?#@!!
Front:
• Pete ?
• Phil ? - photolab, replaced Steve
• Lynn Kasuba - rubdowns Link1
• Shelly Gefter - cameras, rubdowns, deliveries, p/u's (lives in Miami)
Back:
• Robert Takihara (sp?) - large horiz camera (lives ?)
• Ralph Romero - large horiz camera (from Pittsburg - lives in Sacramento)
• Rudy Gomez Owner
(lives ?)
• Cliff (vietnam vet)
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• February(?) 1979
Moved to San Francisco from the east bay to 7 9th Avenue (and Lake Street)
• Links of house:
• Google street view 061007
Bernard Hodes Advertising (BHA)
10/26/1979- 08/02/1982
222 Vallejo St., San Francisco
Same bldg as RGP
Photos on Classmates.com
10/26/1979 at BHA on freelance basis.
02/22/1980 join staff.
_____________________________
Another great photo of the Rudy Gomez Crew. Taken on backing board of horizontal camera with a posterized effect.
Starting at upper right, clockwise:
• Ralph Romero - large horiz camera (from Pittsburg - lives in Sacramento)
• Robert Takihara (sp?) - large horiz camera (lives ?)
• Rudy Gomez Owner
(lives ?)
• Male ? I friend of Rudy who worked at Viacom (upstairs)
• Female ?
• Steve Rubin (with Shelly's hand on his head) - rubdowns (lives ?)
• Mark ? - Office Manager - nice guy who I took Skydiving with me out in Antioch
• Steve Garson - cameras, deliveries, p/u's (lives in Fairfield, CA)
• Shelly Gefter (with hand down Steve Rubin's head) - cameras, rubdowns, deliveries, p/u's (lives in Miami)
Shelly Gefter lingoisms:
Whatsapalsa?
Par•rah•shoot•tee
Clients:
Kathleen Kershaw
Michael Manwaring (1 of the "Michaels")
Joe Palsa "Whatzapalsa"
Shig Takashita
FCB (Foote Cone & Belding)
RGP moved to a larger location same building bottom floor.
Then moved to: Rudy Gomez Photo Arts 222 Vallejo Street - San Francisco, CA. 415-956-0533. Financial District North, next to Aspen Graphics, 200 Green St, San Francisco, CA 94111, (415) 434-0377
Not sure if still open? 020807
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Updated: Sun 6/10/07 4:51 PM
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